There is not one person who uses the internet that does not
know that if you use the internet you will be presented with
advertisement. All types of companies
and products are advertised on the internet.
Advertisements on the internet, no matter how annoying, has become
accepted as a necessary evil. The
acceptance of web advertising has led to the creation of millions of pop-ups
and banner ads on the internet. Both
pop-ups and banner ads have their place in internet marketing. However some wonder which creates more
website traffic. Consumers have given a
clue by use of statistics of effectiveness.
Pop ups Are Annoying
Most people view pop-ups as annoying advertisements. Pop-ups that include blinking lights can be
dangerous for users with certain medical conditions. Pop-ups have ranked as the most hated form of
advertisement. Taking note of how
annoying pop-ups are do you wonder why they are still used? The fact is that even though pop-ups are annoying
they are very effective. Millions of
people actually respond to pop-ups when they appear on their screen. One of the reasons that people participate
with the pop-ups is because many pop-ups are used as a medium to offer free
services to site visitors. The operators
of these pop-ups will merely state that in order to offer the site for free
they must use pop-up advertisements.
Users who want to use the site without paying will often accept this
excuse without further ado.
Pop-up ads have their difficulty. Many programs, these days, will not allow
pop-ups through. This simply means that
when a pop-up is meant to appear a pop-up blocker program does not allow the
pop-up to happen. It effectively blocks
the pop-up ad from reaching the online visitor.
Pop-up blockers are very effective and ultimately costs the advertiser
plenty of money when the advertisement does not reach its intended viewer. Technology has changed a lot and now
advertisers can use newly programmed
pop-ups that can bypass “blockers” delivering the ads to your screen whether
you want to see them or not.
Banner Ads Advertising
Advertisers began offering banner ads because of the
annoyance site visitors felt with the pop-ups.
Advertisers had hoped that in offering a less bothersome form of
advertisements the results would be better.
Webmasters began to stick banner ads in every available spot on their
site. Site owners quickly found out that
even though pop-ups are more annoying they are far more effective than banner
ads. People do not interact with the
banner ads as frequently as they interact with pop-ups. One reason is that banner ads are not thrust
into the site visitor’s face like pop-ups are.
They are usually set off on the side margin. Most of the people who come into contact with
banner ads are probably struck with inattentional blindness. This means that their eyes are so focused on
the content of the page that they fail to notice the banner ads in the margins
of the page.
Many users prefer banner ads. The reason is that banner ads are easier on
the eye and are unnoticeable. This is a
good thing for the user but not the advertiser.
Advertisers want their ads to be noticeable. They would prefer to annoy the site visitor
instead of having their ads go unnoticed.
Many sites have discontinued using banner ads because of their
ineffectiveness. In fact some say that banner
ads are dead.
Conclusion
The answer to the question which is better pop-up ads or
banner ads will vary with whoever is doing the answering. The consumer will most likely say that banner
ads are much better than the annoying pop-ups.
Advertisers will most likely tell you the opposite. Both have their own distinct place on the
internet. The truth be told, is that
unless users dramatically begin to boycott pop-ups, they will continue to
replace banner ads. Right now, the
advertisers are the ones that get to choose which is shown more often. Since this is the case, pop-ups will probably
continue to replace banner ads for years to come.
If you learned anything new from this article then please leave a comment.
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