Monday’s Tip of the Week: Don’t let your sales cycle end with the first
purchase that your customer makes. Take
the opportunity that that sale gives you to collect the customer’s contact
information, upsell products and pass on coupons.
The following are 10 ways that show you how to increase
sales online significantly.
Follow up With the Customer
One way to increase sales online is after you make your
first sale, follow-up with the customer.
One way to follow-up with them is to email them a “thank you” note. Include in the note one or two ads for other
products that you offer. Follow-up with
them periodically. One of your goals
should be to build a relationship with your customer. In order to do this you need to constantly
stay in touch with them.
It Does Not Hurt to Upsell
When your customer has reached the order page they have
already decided to do business with you.
You, at this point while they are whipping out their credit card, have their
attention. A way to increase sales
online significantly is to take the time while their eyes are on you to tell
them about related products that you offer.
While they are in the buying mode it is easier to get them to add on the
additional products.
Offer Incentives
Make it worth your customer’s while to play on your side of
the fence. Offer them incentives to play
on your team. A way to increase sales
online is to tell your customers that if they refer four customers, that buy,
to your website that they will receive a full rebate of their purchase
price. This is one of the easiest ways
to get three sales for the price of one.
Offer Affiliate Programs
A way to increase sales online is to be one of the websites
that offer affiliate programs. When a
customer buys from you give them the option of joining your affiliate program
so that they can earn money by selling your product. This will multiply the sale you just made.
Sell Reproduction Rights
Sell the resell (reprint/reproduction) rights to your digital
products. Marketers are constantly
looking for fresh new products to sell. One
way to increase sales online is once your customer has purchased a product from
you give them the opportunity to brand the product as their own and sell
it. This would give them 100%
commissions on their sales once they have purchased the rights from you. This will also give you the additional sale
of the resell rights.
Cross Promotion Marketing
Sometimes it’s better to work in teams of twos and
threes. Team up with other businesses
and cross promote your products. A way
to increase sales online is to offer a package deal that has both your product
along with another business’ product.
Include in the combinations ads for other products that you offer. This way when the other business sells the
package deal they will also be selling your other products.
Distribute Coupons
It is easier to sell to customers who have already purchased
from you. A way to increase sales online
is when you deliver your product to your customer include in the package a
coupon for other related products that you sell. This will expose them to your other products
and invite them to buy.
Send Catalogs
One way to increase sales online is to develop a mailing
list of your customers and send them a catalog of products that compliment the original
product that they purchased. Add-on
products could include upgrades, attachments, etc. If the customer enjoys your product they will
be very likely to purchase the extra add-ons.
Sell Gift Certificates
A way to increase sales online is to offer the opportunity
to buy gift certificates for your products.
Not only will you make a sale from the purchase of the gift certificate,
the customer may also buy other products from your website.
Give freebies
Don’t be afraid to give freebies. Increase sales online by including free
products with your customer’s order.
Make sure that the freebies has your ad printed on them with a clear way
to order products from you.
Conclusion
The list in this article is not all inclusive, but it is a
start. These are easy yet powerful
strategies that you can begin to implement immediately. Using these strategies can increase your sales
rate substantially. Use these strategies
as well as others that make your customer feel special. Enjoy selling. To your success!
If you learned anything new from this article then please leave a comment.
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