Thursday, July 31, 2014

Vacation Leave Message, Myrtle Beach

Hello Friend,

Thank you for reading my blog. 

Usually I post one blog post per day excluding Sundays.  However, this week I am going on vacation to Myrtle Beach.  I will be returning next week and will resume posting articles on August 7, 2014.

Please feel free to scroll down or click on one of the entries in the archives to the right of this screen and read articles that have already been posted.

Once again, thank you for reading my blog and I will resume with you next week. J






Wednesday, July 30, 2014

Introducing Several Phases of An Effective Email Newsletter

Wednesday’s Wisdom:  Schedule your newsletters to be sent during a time of month when not too many other newsletters are being sent.  One group realized a 20% increase in readership by sending their newsletter at the end of the month.


If you are deciding whether or not to create an email newsletter this is definitely the article for you.  However, before we discuss building a newsletter there are a few general things that you should know about writing the newsletter. 

First, know that starting a successful newsletter is a serious undertaking.  You really need to be sure that you have the right infrastructure as well as the commitment to sustain it.  Without these two things your newsletter could do more harm than good. 

Commitment to the publishing timeline of your newsletter is very important.  Once you distribute your newsletter you will be creating an expectation among recipients.  If you do not meet those expectations your customers and prospects will begin to question your reliability.  Let the reader know when the newsletter is coming.  You need to include in your newsletter its delivery days.  For instance, if you are sending a weekly newsletter include somewhere near the top of the submission that it is a weekly newsletter. 

Infrastructure of your newsletter is as important as commitment.  You need to include relevant content and graphics.  You also need to employ the use of an autoresponder which will allow you to easily collect email addresses and efficiently send your newsletters.

Now that we have covered the few general things you should know about writing the newsletter lets discuss six phases of the construction of a newsletter.

The First Phase is Content


Whether or not your newsletter stands or falls will depend on the quality and the relevance of the content.  You need to determine if your newsletter is meant to entertain or educate.  If it is meant to entertain, then include in it articles meant to entertain.  If it is meant to educate then you better include content that is educational.  Don’t send a lot of self-serving advertisements.  Remember that the newsletter is meant to be of service.  Write the newsletter based on what the reader needs and not what you need.  Have a good idea of what your reader needs and try your best to fill those needs.  

The Second Phase is Frequency


You need to know up front the frequency that you will send your newsletter.  To decide how often you will send your newsletter you need to consider two primary things.  The first thing to consider is how often your customers will actually open and read your newsletter.  If your customer base is situated in a targeted market that gets a flood of newsletters then you might want to settle on only sending your newsletter quarterly.  If your targeted market only gets a few newsletters a month and is starving for information then a bi-weekly newsletter would be better.  The second thing to consider is what you are actually capable of.  You don’t want to place at the top of your newsletter that it is a weekly publication if you are not able to actually research and write fast enough to fulfill that obligation.  Before publishing your newsletter you need to know realistically what your limitations are.

The Third Phase Is Database


The database is your customer list.  This list should only be comprised of people that have opted into your list.  You should also make sure that everyone on your list has a way to opt out of your list.  You could always send your newsletter by snail mail but the cost would be astronomical compared to sending by email.  If you send your newsletter by email you can use several different formats.  There is HTML, PDF and text.  You should pick the format you use based on your customers preference.

The Fourth Phase is Design


Even though we are cautioned to never judge a book by its cover, people are often drawn to and repelled by how something looks.  Remember that the appearance of your newsletter represents your company.  People will be drawn to read your newsletter based on its appearance.  Make sure that the content of your newsletter is clearly delineated.   Make sure that it has relevant images and has an identity that is compatible with the identity of your company.  Know that your newsletter is a part of your company.  Make sure that it reflects an image that you want your customers and prospects to see.

The Fifth Phase is Marketing


You need to know how to market your newsletter so that it can reach a larger audience and be a better marketing tool.  The marketing could be as simple as the newsletter being listed on your website as an extra benefit to the reader.  Spend some time searching the web for innovative ways to market your newsletter.

The Sixth Phase is Testing


The way to send out the best newsletter possible is to test a newsletter before sending it to your entire list.  Send it out to a random group of about 50 to 200 people.  Include a brief questionnaire with the content asking for opinions on the appearance of the newsletter as well as its content.  Upon receiving responses you can update your current newsletter to incorporate the suggestions given by your test group.  Your newer version will be more closely matched to what your targeted market wants and needs.

Conclusion


The email newsletter is an exceptional way to reach out and connect with your target market.  The helpful and relevant content that you send will give your customers and prospects the chance to get to know you, like you and trust you.  Before you begin sending a newsletter make sure that you have the time and resources to sustain it.  If done properly, a newsletter will increase awareness of your company and will reinforce your expertise.

If you learned anything new from this article then please leave a comment.  




Tuesday, July 29, 2014

SEO vs PPC



There are two major ways to generate traffic online.  Search Engine Optimization (SEO) and Pay Per Click (PPC).  These two strategies are entirely different from one another. Both strategies has their strengths and weaknesses.  This article gives some information about both strategies to help you decide which is better for you.

Deciding which strategy is best for you could be done easily if you consider the basics.  Take the big picture into account.  You need to decide if your purpose is to get traffic to your site fast or if your intent is to generate traffic long term without paying for it.  The main goal of most people is to get their website or blog listed in the one of the top positions in a search engines result page (SERP).  This can be done with both SEO and PPC. 

Since both SEO and PPC will get you listings in a SERP you have to look at the individual pros and cons of each method to make an intelligent decision regarding which method is best for you.  The following two paragraphs will list some of the pros and cons of each in order to help you make a good decision.

Pay Per Click (PPC)


One of the things that makes PPC a popular way to get traffic is its low cost, stability and predictability.  PPC lets you rank in the search engine results without having to do the tedious work that is required in SEO.  With PPC you don’t have to worry about finding link partners, posting links or creating keyword rich content.  As long has you have the money to pay for it your site can rank well.

PPC offers expediency and convenience.  It enables your listing to get posted when you want it to as opposed to when the search engine finally does it. 

One disadvantage of PPC is the price to get listings rises continually because of the increasing competition.  The prices are becoming increasingly uncomfortable for the average person to invest.  PPC is not unlike other auctions because the more people who bid on a listing space the higher the prices will go.

Search Engine Optimization (SEO)


SEO is free, unlike PPC.  There is no worry of having to work out a budget to pay each time someone clicks on your listing.  However, SEO is time consuming.  You have to learn how to optimize your website or blog for the search engines and there is a learning curve.  There are sources on line that teach you how to do SEO.  SEO for beginners by Moz is one that I usually recommend.  Once you have spent the time to learn how to do it you will be faced with the time that it takes to implement it.  Once you have begun to implement it you have to constantly educate yourself on the changing of the search engines algorithms.  This is also time consuming.

If you were to race PPC against SEO for speed of listings, PPC would win.  However, the advantage of SEO is once you have done it, and your site gains a preferable spot in the search engines results, it could stay there indefinitely.  PPC results in the SERPs only lasts as long as you are willing to pay for it.

Conclusion


SEO and PPC both have their benefits.  The time and/or money that you are willing to spend to get listed in the SERPs are major considerations in choosing which method is best for you.  If you have cash and you want fast results then PPC may be the best choice for you.  If you have time and want long-term results then SEO may be a better choice. 


You could always do both.  Use PPC to get quick results and optimize your site for long term results… It’s just a quick thought J.



If you learned anything new from this article then please leave a comment.  


Monday, July 28, 2014

How to Get Content For Free

Monday’s Tip of the Week:  When refurbishing content, make sure that you don’t plagiarize.  Read three or more articles on the topic that you want to write about, take notes, close down your browser and then write.  It is better to go the extra mile to take notes and write the content in your own words then to have to get a lawyer.

Content marketing is quickly becoming the number one way to market products online.  It is an ingenuous way of engaging the consumer and winning customer trust and loyalty.  Major companies like Sears, Colgate and Coca Cola have begun using content marketing to win customers over.  So it is more than reasonable that you would want to know how to get content for your blog or website.

Consistently offering quality content to your customers for free might seem like a daunting task but it really is quite easily done.  The chances are that you will not be able to get someone to write your content for you for free. Get used to the idea that if you want free content you are going to have to write it yourself.  Don’t let this alarm you.  There are many supports for you to use to come up with ideas for your article topics as well as content.  Consider the following paragraphs for tips on how to get topics and content for your website or blog. 

Review Training


If you are like many of us, you have taken training.  Relevant training could be a class that you have taken offline, an email course or some other online training.  Review the training.  If the training has aspects in it that would answer questions that your readers would ask, then go back through the training and take notes on it.  Use these notes to write an article(s) that would interest your readers.

Barnes and Noble Books


Visit Barnes and Noble, any other bookstore or the library.  Choose several books in your niche and go through them.  Take plenty of notes.  Look for lists.  Lists make really good articles. 

Articles and Blogs Online


Surfing the net when you need content is perfectly acceptable.  There are millions of articles to search through.  Many known successful bloggers admit that some of the ideas that they get are gotten from articles that are already in existence.  It is not steeling to get your inspiration from someone else.  Just do a Google search for your niche and then sort through the many results.  You are sure to get some ideas from the listed articles.  Don't ever copy the articles that you find word for word.  Always take your notes and then write using your own words.

Public Domain Works


These works are writings that were either never protected by copyright law or are no longer protected by copyright law.  You can access these works for free.  You are free to use these works however you please.  Once again, to remind you of the penalties for duplicate content online, make sure that you rewrite the sections of the books and/or articles in your own words. 

Conclusion



Content marketing is a way of offering helpful information to the consumer.  Content marketing allows the consumer to benefit whether or not they buy from the company.  This builds a trusting relationship with between the company and the consumer.  The consumer is much more likely to become a lead or to buy something from you once they have read your content and has had the chance to know you, like you and trust you.   I hope that this article has been helpful.  Good luck with your content marketing!

If you learned anything new from this article then please leave a comment.  


Saturday, July 26, 2014

How to Attract Money Into Your Life

It is natural to want more money.  Even people with plenty of money would rarely turn down an opportunity to get more money.  Whether you have a lot of money or very little money you can attract money by following the same rules.  These rules are listed in the following paragraphs.

Donate Money


Change your perspective.  The natural thing to do is to hold on to what you have for dear life if you are facing lack.  The secret is “to get more you have to give freely.”  This includes if you feel that you don’t have very much.  Donate money to places that have helped to build and feed your spirit.  The basic rule of giving is to give 10% of whatever you get.  Do this on regular intervals.  Ask yourself several times a week where you are getting your spiritual nourishment from and give to that source.

Don’t give out of fear.  Having the feeling of fear will attract negative circumstances to you.  Give with open hands.  Give in love.

Free Your Mind

Many people have limiting beliefs about money.  They believe that money is hard to come by, money is the root of all evil, money changes people, etc.  If you want to attract money you have to change your beliefs about money.  You may have some of these hidden unconscious counter-intentions about money.  These negative feelings about money are roadblocks.  Find a way to clear the hidden unconscious counter-intentions in your mind that veto your conscious attempts to get money.    

Make Your Move


To visualize money is great, but rarely does more money come if you are just sitting on your laurels.  The time to act is now.  Start from where you are and begin doing the things that could bring you money.  Think about what you can do to day to begin bringing you money and act on it.

Don’t doubt yourself.  When you doubt yourself you show that your mind is not yet free.  If your mind is in bondage to negative thoughts than you can expect negative results.

Become Involved


Some people block money from coming to them because they feel that they are undeserving.  To combat these feelings, begin to raise money for a charitable cause.  Begin to want money for purposes other than for yourself.  Once you begin to aid in the collection of money for others you will begin to attract money to yourself. 

Join a Group


It is more than possible for you to reach goals by yourself.  It is easier, however, to reach goals if you have a support group.  Join or start a master mind group.  Make sure that the group is composed of like-minded people that are committed to supporting each other in the attainment of goals.

Being part of a support group furnishes you with others that can aid in keeping your enthusiasm and stamina high.

You can also get support from books, mp3s, etc.  Learning and motivational tools will help you keep your focus.  Invest in your education.  Buy motivational tapes and Cd’s.  The more you learn the more you are worth.  The more you are worth, the more money you attract to yourself.

Try Gratitude


Be thankful for the resources that you have.  This would include the money that you now have as well as your current connections, network of support, etc.  Remember that there are people in third world countries that would consider you to be truly wealthy.

Be very grateful.  When you are grateful you give off vibrations that return to you more things to be grateful for.  Start with something small that you can truly be grateful for.  To help you get into the feeling of gratitude, hold the thought of that thing and think of all the reasons that you are truly grateful for that one thing.  Another thing that you should do is start a gratitude journal.  As you go throughout your day, take note of five things that you can be grateful for and give thanks for those things as you come across them.  At the end of your day write these five things down in your journal.  If you truly want to see a change in your life then try gratitude.

Love What You Do


If you are currently working in a job that you hate, then find something about it that you can love while you are still doing it.  In the meantime, start working towards doing what you would really love to do.  Doing something that you are passionate about is one sure way to attract wealth. 

If you were to do anything at all, whether you were paid for it or not, what would you do?  Whatever you choose, find ways to do it even if you have to do it on your lunch hours.  You may have to start out doing it for free but if you follow the other steps in this article you will soon find ways to make a profit from doing it.  If you truly want to be successful then do what you love.

Conclusion


Expect that you will be successful.  Keep your brain alert and ready for the next big opportunity by asking yourself questions like “Which opportunity to get wealth will present itself today.”  Be fearless and take advantage of opportunities that may come your way.

(This blog post was written via facts collected from Joe Vitale at http://www.mrfire.com/article-archives/new-articles/seven-ways-to-attract-more-money.htm)

If you learned anything new from this article then please leave a comment.  


Friday, July 25, 2014

Recognize the Mind Monsters (Automatic Negative Thoughts)

We have all been faced with people and/or literature that propose that we move ahead with positive thinking.  What goes through your mind when someone suggests that you have positive thinking?  Do you think they are lame and not realistic?  Do you wonder if they are rowing with both oars in the water?  Do you wonder if they are in touch with reality?

Well I assure you that they are indeed in touch with reality.  It has been proven that 90% of the negative things that we fear will happen will never happen.  Therefore, positive thinking is more realistic than negative thinking. 

Even though positive thinking is more realistic people often find themselves entertaining unhelpfully negative thoughts.  This is something that needs to be changed.  The first step in changing these automatic negative thoughts (ANTs) is to recognize them.  The following are some common types of negative thoughts.

All or Nothing Thinking (Dichotomous Reasoning)


Thinking in terms of black and white.  Never allowing for any grey areas.  Thinking that that things are all one way or another without there being a middle ground.

E.g.  If I can’t do it perfectly I might as well not do it at all.
E.g.  There is no way that I will get all of this done so I might as well not even start it.
E.g.  This apartment complex is so bad you won’t find anything good about it.

Catastrophising


Thinking that something intolerable will happen.  Exaggerating the odds that a disaster will happen.

E.g.  I am going to look foolish and people will call me an idiot.
E.g.  What if I haven’t turned the oven off and the kitchen catches on fire.
E.g.  If I don’t give a good presentation I will get fired.

Emotional Reasoning


Making the error of accepting feelings as facts.  Holding negative feelings as facts because they feel true.

E.g.  I feel useless therefore I must be useless.
E.g.  I feel unattractive therefore I must be unattractive.

Mind Reading


Assuming the way people think or feel without having any real proof of their thoughts or feelings.

E.g.  It was obvious to me that she thought that I was an idiot during the interview.
E.g.  She must like him more than me because she was talking to him.

Should Statements


Using “ought,” “must” and “should.”  Using these words can set up expectations that are just not real.

E.g.  People should always be nice to me.
E.g.  I should never lose my temper.

Fortune Telling Error


Awaiting a particular outcome and holding your prediction as fact.  Expecting negative results could end up self-fulfilling.

E.g.  The partnership is sure to fail.
E.g.  The deal is going to fall through so there is no need to try to put it together.
E.g.  Things have always been like this, they will never change.

Magnification/Minimization


“Exaggerating” negative circumstances and information and minimizing positive information and circumstances.

E.g.  They noticed that I spilled something on my skirt.
E.g.  She said that we would go to the mall together but I bet she doesn’t call.
E.g.  Being there for my friend when she miscarried still does not excuse me for standing her up last month.

Personalizing


Claiming that something is your fault when it is not.  Thinking that you are the reason that people do what they do.

E.g.  Carrie is pretty cranky.  It must be because of something I’ve said.
E.g.  You can tell that she does not like me or she would have greeted me.

Filtering (Selective Abstraction)


When you focus on the negatives and overlook the positives.  Holding on to your negative view of the situation regardless of proof.

E.g.  I know that she said the report was really good but she also noticed some errors.  She must think I am no good.

Overgeneralization


Using one piece of evidence or a single event to come to a conclusion.  Expecting something bad to happen simply because it has happened before.  The words always and never are included in these thoughts
.
E.g.  I forgot to pick up that prescription.  I never get things done.
E.g.  He did not ask me back out.  I’ll never have a relationship.


(Facts used in this blogpost can be found at http://www.thehappinessinstitute.com/freeproducts/docs/Examples%20Of%20Unhelpful%20Thinking.pdf)

If you learned anything new from this article then please leave a comment.  




Thursday, July 24, 2014

Do We Create Our Own Reality?


A lot of buzz goes on when you start talking about creating your own reality.  Whether the participants in the conversation believe or do not believe that it is possible to create your own reality, they certainly most often have an opinion about it. 

Whether we agree that we create our own reality or don’t agree that we create our own reality, there certainly must be agreement that we can only do the things that we believe we can do.  This article is going to discuss the connection between our beliefs and our reality.

The Way that We Create Our Own Reality


We form our beliefs from our experiences and these beliefs that we form makes our reality.  Google defines a belief as “an acceptance that a statement is true or that something exists.” A belief is a statement about our existence that we feel is real.  Feel instead of think is used here because we can know that something can’t logically exist but feel that it does.  As long as we feel that it exists, it exists for us.

So if we believe that something is too hard to do, something will never work out or money is too hard to come by, then for us these statements are a reality.

If you think that money is too hard to come by then whenever you try to make money you will find that it is difficult to make money.  No matter what you try, as long as you hold this belief, money will not come easily.

Our Reality Is Mostly Made Up of Our Beliefs


Whatever jobs you take or businesses you start will be shaped by your beliefs.  Whatever can or cannot be done is determined by whatever you feel can or cannot be done.  If you believe it cannot be done then it’s a fact that you will not be able to do it.  Your belief that it can’t be done will even keep you from trying to do it.

Take Steve Jobs for instance.  There were very few things that he believed cannot be done.  In his reality, just about anything could be done.  That is a reality that allows for great things to come forth.

Many of the roadblocks to success that we face in life are a result of our beliefs.  We can’t get past them because we don’t believe we can get past them.  Therefore we don’t try everything possible to get to success.

We Control Our Reality


We have seen earlier in this article how our beliefs are the limiting factor in our reality.  It is a known fact that in order to accomplish something we must first believe that it can be accomplished.  This is evidence that we make our own reality.  If we want to change our reality we only need to change our beliefs.

If you learned anything new from this article then please leave a comment.  


Wednesday, July 23, 2014

Are You a Victim of Affiliate Marketing Shiny Object Syndrome (SOS)?

Wednesday’s Wisdom:  Avoid becoming a victim of affiliate marketing shiny object syndrome by committing yourself to evaluating your marketing efforts thoroughly and tweaking your marketing techniques extensively before moving onto the next new shiny opportunity.

Shiny object syndrome (Objectivius Shinium Syndromus) (SOS), a condition that is defined as the attraction to glassy, polished, and otherwise shiny objects.  This syndrome also exist with shiny new ideas, snazzy new networking programs, and sparkly new affiliate programs. 

SOS can keep a victim jumping from opportunity to opportunity as each new shiny opportunity presents itself.  The problem with this is one, it could become very expensive, especially if you don’t make enough money to cover the costs of involving yourself with one opportunity before getting involved in the next opportunity.

Shiny Object Syndrome (SOS) and Affiliate Marketing


If you spend weeks, trying to make money with affiliate programs to no avail it is easy to fall prey to SOS.  Your answer to your lack of profits would be to get rid of the affiliate program that you are using and to adopt a new shiny affiliate program in its place.  Writing off the marketing costs that you lost with the old affiliate program you begin to invest in the new shiny affiliate program.  Using the same marketing strategies that you used with the old affiliate program you try to market the new affiliate program.  When a week or two goes by of no success you may notice a new shiny affiliate program with all of its new shiny promises and you think, I’ve just got to have it.  So you get rid of what has become the old affiliate program, the one that has now lost its luster, that you have been diligently working on and you adopt a new shiny affiliate program.  You keep the same marketing techniques that you have been using all along and you begin to try to market the new affiliate program…

A Solution to Affiliate Marketing SOS


Do you see a pattern that is followed with those of us who are struck by SOS?  The tendency is to jump from shiny affiliate opportunity to shiny affiliate opportunity hoping for a change in “luck” without ever changing contributing factors, like marketing techniques.  In the case detailed in the previous paragraph, each time the change was made to a different shiny affiliate program the marketing technique remained the same.

A solution to SOS with a shiny new affiliate program is to assess all contributing factors that could be contributing to your lack of success before adopting the next new shiny affiliate program.  Do some research on marketing techniques and tweak your marketing efforts.  Often, it takes several different ads, articles, blog posts, etc. before you find that winning combination that will attract traffic to your affiliate link(s).  Try different combinations of marketing efforts before getting rid of an affiliate program to start a new one.

Conclusion



The temptation to fall prey to abandoning your current affiliate marketing program and adopting the new shiny affiliate marketing program that you see can be very real.  Falling into this temptation can send you spiraling into a pattern of continuing to start new programs but never making a success out of any one program.  The one way to protect yourself from falling prey to affiliate marketing shiny object syndrome is to evaluate each contributing factor to your failure and make adjustments.  Once you have made several adjustments to your marketing and advertisement efforts, and maybe even have researched other techniques and you are still not having any success that is when you might want to consider trying a new opportunity.  If you make a commitment to always make the effort to make changes to your advertising, content marketing, etc. prior to changing affiliate programs you will have a better chance of gaining traction in your marketing efforts and not falling prey to Shiny Object Syndrome.

If you learned anything new from this article then please leave a comment.  


Tuesday, July 22, 2014

Tips for Affiliate Marketing Beginners

The secret for today:  Affiliate marketing revenue is headed towards growing to 4.5 Billion dollars by the year 2016.  So if you are a struggling affiliate marketer, keep trying.  Do your research and change things up if you try a marketing technique for a week and you get no response.  Affiliate marketing is poised to become even more lucrative than it is today so hang in there.

Because the start-up costs of affiliate marketing is so low and the earning potential is “off the chain,” affiliate marketing is a lucrative online business opportunity. 

In 2008, 2.1 billion dollars in affiliate fees were paid to blog and website owners.  Imagine what the total is for 2013. 

Even though affiliate marketing can be done on a part-time basis, many people have made enough to be able to make affiliate marketing their full-time job.

You too, with the right amount of commitment and diligence, can be a successful affiliate marketer.  If you research on the internet you can find many tips that can help you to make that happen.  I am listing the following six tips to give you a head start.

Choose a Niche


I can’t express this enough, and probably have expressed it many times in the past, that in marketing, it is almost impossible to be all things to all people.  Stray away from the temptation to try to claim expertise in everything under the sun.  I am sure that you have heard the phrase “Jack of all trades, master of none.”  This concepts applies to marketing as it applies to all other areas of life. 
Choose one thing that you would enjoy becoming an expert in.  Use a keyword tool to get ideas that would help you narrow a topic down.  Narrow a topic down as far as you can and then set your paths to researching that topic and becoming an expert in subject matter regarding that topic.

Locate Products to Promote


There are many networks that exist that will connect would be affiliates with merchants who have affiliate programs.  Pay.com, E-junkie and Clickbank are leaders in offering opportunities to sell e-books and software.

If someone is more interested in selling “traditional” services, than Commission Junction is a good choice.

If the interest is not in actually selling products or services but in just displaying ads that generate revenue as soon as they are clicked then Google’s Adsense would be the way to go.

Develop Your Website or Blog


You don’t have to spend a lot of money to build an online presence.  You can develop a website for free.  You can also build a blog for free.  For blogs, two of the best free sites that will allow you to create a blog is Blogger and Wordpress.com.  If you want to check out sites where you can build websites for free then try the following site (just note the site for now and visit it after reading the rest of the information that could affect your affiliate success that is continued in this blog post.)  http://www.beautifullife.info/web-design/15-best-free-website-builders/.

Write Good Content


Create great content for your new site.  Make sure that you are offering information that will be very helpful to your targeted market.  The more helpful the information the more loyal your site visitors will become. 

Make sure that you do keyword research before writing your content.  Research words and phrases that are related to the affiliate programs that you are representing.  Put the keywords, that you find, in the URL of your site, the headings within your site and sprinkled throughout your site.  Using the right keywords and keyword phrases is instrumental in getting targeted free traffic to your site.  If you do an online search for keyword tools you will find more than several that are free and paid. 

Attract Traffic to Your Site


You can attract paid and free traffic to your site.  Free traffic methods includes using search engine optimization (SEO) and link building.  Once you make the effort to learn SEO you can attract thousands of visitors to your site for free.  The good thing about using SEO is that it can land you a really good spot in the search engine results pages (SERPs) that could remain indefinitely.  This could bring you an endless amount of traffic.  Search online for SEO for beginners by Moz.  It is a really good resource for learning how to successfully do SEO and profit from it. 

Link building to build traffic can be done by several methods.  One method is by writing articles, submitting these articles to free article directories and putting a link to your website or blog in the resource section of the article.  A second method is to leave a comment with a link to your site on blog posts of leaders in your niche.  A third method is to be a guest blogger on the blog sites of leaders in your niche.  You would request that you are permitted to include a link to your site in the post.

Paid methods only secures a spot in the SERPs for as long as payments are being made.  If you go to https://smallbusiness.yahoo.com/advisor/8-proven-paid-traffic-sources-landing-pages-203047335.html (don’t go to this site until after you have read the remainder of this blog.  There is more important information regarding successful affiliate marketing in the remaining section) you will find options to pay for traffic. 

Join Forums


Forums are a good place to learn the ropes for affiliate marketing.  Forums are meeting places where marketers who know the ropes go and offer advice and suggestions.  Forums are a good place to go to get answers.  Many of the forums require that you have a certain number of times that you have actually participated in forum conversations before you are allowed to leave a link to your website or blog in the signatures of your responses.  Participate in forums as much as possible and eventually you should be able to include your URL in your inquiries and responses.

Conclusion


Affiliate marketing is a promising business opportunity.  Billions of dollars in affiliate fees are paid each year.  With some dedicated work and effort you could cash in on some of those billions.  I hope this blog post has been helpful.

If you learned anything new from this article then please leave a comment.  


Monday, July 21, 2014

Can Stress Make You Sick?

Monday’s Tip for the week:  Have compassion for yourself.  Studies show that people who look at their own failures with kindness and understanding are more successful.


Scientist detail in literature that the more stress and negative emotions that are experienced by a person the more damage is done to their health.  Stress does more than just make us feel badly, it makes worse almost any health condition that you can think of.  The following are health conditions associated with stress.

Heart Disease


Researchers have made the connection between stressed out personalities and heart disease and high blood pressure.  Stress has been known, in some cases, to increase the release of cholesterol and triglycerides into the blood.  Two things that contribute to heart disease that may be brought on by stress is smoking and obesity. 

Doctors affirm that heart attacks and other serious heart problems can be brought on by emotional stress.  It is highly recommended that people with chronic heart disease avoid severe stress.

Asthma


Stress makes asthma worse.  This can be experienced second hand as well.  Asthma in children who witness the chronic stress in parents can be worsened.  In fact, one study that measured developing asthma in children with parents that were stressed out showed that their asthma became worse than children with developing asthma that have parents that were not stressed out.

Obesity


Where you store fat plays a large part in health risk.  Fat stored around the abdomen area creates higher health risks than fat stored in the legs.  Unfortunately, people with high stress tend to store their fat in the abdomen.  The hormone cortisol is created in higher levels due to stress.  This hormone contributes to the fat that is deposited in the stomach area.

Diabetes


There are two ways that stress worsens diabetes.  One, it increases bad habits like drinking alcoholic beverages and eating unhealthily.  Two:  Stress directly increases the level of glucose in people that have type two diabetes.

Headaches


Stress is one of the most common causes for both tension and migraine headaches.

Depression and Anxiety


There is a connection between chronic stress and higher rates of depression and anxiety.  One recent study shows that people who have job related stress symptoms had an 80% higher risk of developing diabetes than those who did not have job related stress.

Gastrointestinal Problems


Stress doesn’t cause ulcers but it does have the ability to make them worse.  It has also been discovered that stress can be a contributor to the development of chronic heartburn and irritated bowel syndrome.

Alzheimer’s Disease


A study done on animals has shown that stress causes brain lesions to form more quickly.  The continued formation of brain lesions worsens Alzheimer’s.  It has been speculated by some researchers that if you reduce stress it will slow down the development of the disease.

Accelerated Aging


It has actually been proven that the way you age can be determined by how much stress you suffer.  There was a study done on mothers.  One group of mothers suffered stress as they were caring for children who were chronically ill.  The second group of mothers did not have chronically ill children.  The group of mothers who were stressed aged 9 to 17 more years than the mothers who were not stressed.

Premature Death


There was a study done on the health effects of stress suffered by people who were caregivers to their spouses.  These people, who were under stress, suffered a 63% increase in death compared to people who were their age that were nor caregivers.

Conclusion


Just in case you are wondering how an emotional feeling like stress can make you sick, please consider the following.  Stress is more than something that happens in your head.  It is a built in response to how your body responds to something that threatens it.  Many things happen to your body when you respond to stress.  Changes in vital signs happen.  For one, your blood pressure and pulse rises.  You also experience constriction of the blood vessels and faster breathing.  Additionally, hormones such as cortisol and adrenaline flood your blood stream.  If your body is chronically subjected to stress those physiological changes, if experienced over time, can make you sick.


(facts for this blogpost have been retrieved from http://www.webmd.com/balance/stress-management/features/10-fixable-stress-related-health-problems)



If you learned anything new from this article then please leave a comment.  




Saturday, July 19, 2014

The Best Free Traffic Sources

Traffic, traffic, traffic.  There is no wonder why generating traffic to a website preoccupies the minds of most blog and website owners.  The more traffic you generate the greater the possibility of generating income.

There are many different ways of generating free traffic to your website.  I am going to list some of them in the following paragraphs.

Document Sharing Site


You could drive a lot of traffic to your site by uploading documents to a document sharing site.  This is a powerful way of generating traffic.  The information that you share does not have to be original information.  You could even use a blog post that you have created.  Take the blog post or some other content that you have created, save it in the form of a PDF and upload it.  Traffic will be directed to your site automatically.  Three recommended document sharing sites are:

Scribd.com
Docstoc.com
Slideshare.net

Commenting on Blogs


If you visit a blog that gets a lot of traffic, make sure that you leave a comment with your link included.  Search for top blogs in your niche.  If your comment is helpful and catchy chances are that people will link to your site. 

Guest Blogging


Guest blogging takes quite a bit of effort nevertheless it is worth doing.  You would have to come up with high quality blog content in order to be considered by a popular site.  Contact the owners of top blogs in your niche and ask them if they would like to publish the content that you have written.  In return for providing content you would ask that a link to your blog or website be included.  This is a really good way to generate traffic and to earn quality back links.

Image/Photo Sharing Traffic


There are quite a few image sharing sites.  Flickr.com, 500 px, and Dayviews are three image sharing sites that you can try out.  You can get a full list of image sharing sites at http://en.wikipedia.org/wiki/List_of_photo_sharing_websites.  These sites allow you to post images, from any niche, accompanied by a link to your blog or website.

Traffic from Pinterest


It has been said that Pinterest drives more traffic to blogs than Twitter.  Pinterest also generates more referral traffic than Google+, Linkedin and YouTube combined.

Coupon Directories


If your business offers coupons then you should take advantage of coupon directories.  Coupon directories get huge amounts of traffic every day.  People love to use coupons to get discounts.  Note the success of Groupon.com. 

Traffic from Tutorial Sites


If you have a website that is related to SEO, Wordpress, marketing, programming, or graphic design then tutorials would be a great way to get thousands of visitors to your site.  Some popular tutorial sites are:

Good-tutorials.com
Tutorialized.com
Tutorial-Index.com

Traffic from Question and Answer Sites


You can get traffic from a Question and Answer site by simply using your expertise to answer questions and leaving a link to your site.  To get a list of Q & A sites go to http://en.wikipedia.org/wiki/List_of_question-and-answer_websites.

Traffic from Press Releases


You can get thousands of visitors to your site by publishing press releases.  Any time that your company does something newsworthy publish a press release.  There are plenty of free press release sites that will publish your press release.  Free press releases will get you some exposure however if you want to have your press release distributed to thousands of news sites then a paid press release site like Prweb.com, will be a better choice.

If you learned anything new from this article then please leave a comment.  


Friday, July 18, 2014

Humor is a Key to Success in Business

Even though you, your coworkers, or your clients are probably not cracking jokes or packing their dialogue with wit on a constant basis there is a place for humor in the office.  Studies show that having a sense of humor is one of the keys to success at work.

Forbes at http://www.forbes.com/sites/jacquelynsmith/2013/05/03/10-reasons-why-humor-is-a-key-to-success-at-work/ reports that “91% of executives believe a sense of humor is important for career advancement; while 84% feel that people with a good sense of humor do a better job.”  Forbes, at this site, also reports from one study that “the two most desirable traits of leaders were a strong work ethic and a good sense of humor.”

Steve Tobak at http://www.cbsnews.com/news/why-leaders-need-a-sense-of-humor/ lists the following reasons why humor is a key to success in your career.

Humor Disarms You


Humor eases those around you and lessens the intimidation felt by others including customers, partners, etc.  Your humility shines through when others see that you don’t take yourself too seriously.

When There Is a Crisis Humor Relieves Tension


In the business arena tough situations are common.  These situations usually bring about tension.    Having a sense of humor during these times of tension helps you to relax and clear your head.  It is much easier to make good decisions during a tough time with a clear head.

Humor Eases the Impact of Bad News


There are times when you don’t want to lead with a joke, like when you are about to lay off workers.  However, other times, like announcing that the company picnic activities are being postponed, a light hearted joke might just be the way to keep up company moral.

Team Building Activities are Made Easier with Humor


Teams that laugh together feel a sense of community.  It builds a history that the team members can reflect on fondly.

Humor Gets Others to Root for You


People like others who have a sense of humor and people support those who they like.  They prefer that those who they like become successful.  Even those who would ordinarily not like you will give you a little more consideration if you exhibit a good sense of humor.

Humor Gives Extra Emphasis


People are more likely to remember key points if they are associated with a funny story or a sensational anecdote.

Humor Motivates Others



Humor makes others feel good when the going gets tough.  People are more often likely to push through the tough times and reach goals when they are able to laugh at the odds.

If you learned anything new from this article then please leave a comment.  


Thursday, July 17, 2014

How to Make Money Using Affiliate Programs: for Beginners

There are numerous companies that create an affiliate program so that you can promote their products and make money.  Membership in these programs are usually free.  Membership also usually includes the free use of affiliate links and/or banners so that you can promote products online.  You receive a portion of the profits when items are bought through the links and banners that you post.

You can easily take advantage of these affiliate programs to make money.  You are invited to read the following steps to making money with affiliate programs.  Feel free to use as many of the steps as you can to start making money.

Niche Research


Even though it might be tempting to try to be all things to all people, a Jack of all trades, it is not feasible when marketing online.  Imagine trying to fill a cup with water from a hose that is set on spray.  The water will cover a wide surface area but little goes into the cup in comparison to if you have the hose set on a steady stream.  With a steady stream all of the water goes into the cup and the cup is filled more quickly and effectively.  The same concept applies to marketing.  Choose one niche and research that niche.

Use a Keyword Research Tool


Once you choose your niche you should use a keyword search term tool to narrow it down.  For example, if you chose real estate as your niche, that would be too broad a subject.  You would want to use a keyword research tool to narrow it down to maybe Ocean front real estate in Miami.  If you Google keyword research tool you will get many options for paid and free tools to use for researching keywords.  One tool that I like to use is found at http://suggester.promediacorp.com/.

Test to make sure that you have narrowed down your topic well enough by doing a Google search with your topic in quotes.  The quotes will signal Google to give how many sites exist with that topic.  Try to narrow down your topic to where there are only 5,000 or less results.  The number of results is located at the top of the search results page on the left hand side.

Create a Blog and/or a Website


Create a blog and/or a website that centers around your new keyword.  There are websites like Blogger and Word Press that allow you to create a blog for free.  Provide lots of information about your chosen keyword on your blog site or website.  Make sure that you give helpful and relevant information.  Don’t copy and paste information from other sites because that will get you a duplicate content penalty from Google.  Create unique content by rewriting the information that you find into your own words.  The more unique and helpful the information is that you present the more appreciative your site visitors will be and the more likely they will be to buy from you.

How to Market Without a Website


You can market your affiliate products without a website.  Do a search online to find directories that will let you post articles that you have written for free.  Read the policies of a website before joining to make sure that you can include your affiliate links in the articles that you would have published.  Once you find websites that will allow you to include your affiliate link write informative helpful articles about your products and submit them to be published.

Use Long Tailed Keywords


There is a lot of competition online for keywords.  The days of using one or two word keywords and ranking to be listed on the first page of search results are over for most of us.  It is now better to use keyword phrases.  For example you would use unicorn costumes for adults instead of just unicorn costumes.

Use Keywords Strategically



Place your keywords strategically in the headline for a blog, article or website.  Also put keywords in the first few sentences and throughout the body.  This will attract search engines which will ultimately help people to find your article, blog and/or website more easily.

If you learned anything new from this article then please leave a comment.  


Wednesday, July 16, 2014

How to Monetize Your Blog

Whether you are writing a blog post because you want to share your passion or you are writing a blog post solely to make money you should benefit from your efforts.

This blog post focuses on ways to make money with a blog.  I will be listing nine ways to monetize a blog.  Some of the ways might resonate well with you and some may not.  You are encouraged to try which ever method you feel will work well for you.

1.       Affiliate Programs


This is a really easy way to monetize your blog.  Many companies offer affiliate programs for free.  This means that there is no cost to sign up with them.  You merely have to display an affiliate link or banner on your blog and you will get paid in accordance with the terms of the company.  Many people make thousands per month with affiliate programs.

2.       Banner Advertising


This method requires you to place a banner ad for an advertiser on your blog.  Banner ads are types of hypertext links.  They are usually in the shape of a rectangle and include graphics.  Banner ads could be a very small rectangle in the margin of a blogs page to large enough to span the width of the page at the top or bottom of the page.  The concept is similar to a traditional ad except whenever someone clicks on the banner ad they are directed to the website of the advertiser.  The result is that a small amount of money would be credited to the blog owner each time someone clicks on the banner ad.

3.       Direct Advertising Sales


You may want to sell ads directly.  Google makes this an easy task with their offering of Adsence Direct.  Other companies that make it easy for smaller publishers to sell ads directly are iSocket and BuySellAds.  It is highly recommended that if you are a small publisher and you are going to go this route that you target endemic advertisers.  It is also recommended that you price your ad space in a way that can easily be justified by the advertiser.  Use your assets, your mailing list or your following on Facebook, as a bargaining chip. 

4.       Sponsored Posts


Yes, there are people who will pay you to write a review about their company.  There are companies online that match the blogger with the company that wants the review.  It is best that you try the product or service before writing about it.  Once you’ve experienced the product or service write about it like you are telling a friend about your experience.  It is part of the rules that you disclose that you are being paid to write the review.  You could say something like “Sponsored Post” at the bottom of the post.  Before you write a sponsored post make sure that you familiarize yourself with the Federal Trade Commission Guidelines in the US and the Internet Advertising Bureau in the UK.

5.       Membership Based Programs


It is true that offering free helpful information through a blog to the consumer gains their trust and ultimately their business.  You don’t have to stop doing this.  You can offer the free information as well as a paid membership that will give your readers access to premium information for a fee.  You could charge a monthly fee or a one-time fee.

6.       Informational Products Online


You could use your blog to promote and sell informational products that you author.  People are hungry for information for everything from gardening to how to monetize a blog site.  You could use your own expertise or do the research to develop a product.  Mp3s are really hot, but you could also put your information into the form of an ebook, video, email course, etc.

7.       Coaching/Consulting


People will pay for coaching and consulting.  Build a blog and develop a blog following.  Then once your blog has a descent following use your blog to offer your services as a coach or a consultant.  Market your abilities to help someone to build a successful blog or to find success in some other task that you have success and an expertise in.

8.       Speaking Engagements


If you become well known in your niche for your expertise you could begin to hire yourself out for speaking engagements.  There are quite a few entrepreneurs who make a living this way.

9.       Product Sales


If you want to sell physical products online you could introduce products to your online readers by discussing your products in your blog.  Give free and helpful information about the ownership of products that you sell.  Offer an opportunity to find out more about the products in a P.S. line at the end of your blog posts.  Put a link in the P.S. line that will take the reader to your squeeze page.

Conclusion


I hope this blog post has been helpful.  If for no other reason than a way to jog your thoughts to finding ways to monetize your blog.  I wish you all the success in the world with your blogging ventures.  Take care and good luck!

If you learned anything new from this article then please leave a comment.