Online sales and marketing is different than offline sales
and marketing. However they are the same
in one way. That is if you ever expect
to have a successful online or offline business you must learn to sell. If you are not naturally someone who can sell
or you do not learn how to sell the chances of your business becoming
successful are financially are slim.
There is no real quandary here. If you are someone that HATES selling or you
just do not know how to sell you can be sure that you will not make money,
Period.
Online Sales and Marketing Requires Specific Things
In addition to knowing how to sell you need at least one of
the following three things.
1.
A great
money making idea
2.
A product that solves a specific problem, and/or
3.
A winning income producing opportunity
Know this, even if you have all three of these things and
you do not know how to sell, you will not be able to monetize your ideas, no
matter how great the idea is.
Online Sales and Marketing Necessities
If you are reading this article then the chances are that
you already have a great idea or product.
Now you have to produce a sales letter that wins. Most online sales and marketing campaigns
will not be successful without a winning sales letter.
The following lists what it takes to churn out a successful
sales letter.
1. Very Good Writing Skills
More than likely you will be writing your own
sales copy. One reason to write your own
is that it costs upward towards $10,000 to hire a good copywriter to write
sales copy for you. You will need to
have a good command of the English language and good writing skills. Lessons on how to write good sales copy can
easily be found online. There are also
copywriting membership sites where you can learn from writers who are more
experienced.
2. Personality
You might think that because your business
activities only include online sales and marketing and you will probably never
meet your prospect face to face that your personality does not matter. Nothing can be further from the truth. You really do have to let your unique
personality shine through. The sales
letter is a personal letter between you and your prospect. You want the sales letter to be
friendly. You also want the sales letter
to portray you as being someone who is approachable. Make sure that your sales letter is not
stiff. A stiff sales letter will bore
your reader and turn them away.
Present a mix of your personality with your
writing skills and you will writing a killer sales letter.
3. Take action
You can find a wealth of information online
that will tell you how to write successful sales copy. Use the information to your benefit. Once you have developed your sales copywriting
skills you need to set up a web page that will market your products. There are quite a few online companies that
will help you build a successful sales pulling website. If you
Google search “website builder” you will
find some of these online companies that will help you build your website.
Conclusion
Successful online sales and marketing is
within your reach. You merely need to set
yourself to learning how to write successful sales copy and move forward with
your website. It does take time,
motivation and commitment to find success online. However, you will find that once you have
reached success it has all been worth it.
If you learned anything new from this article then please leave a comment.
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