3 Things Needed to Run a Successful Internet Business

There are basically three things needed in order to have a successful internet business.  You need a product, copywriting, and traffic.  There is no need for rocket science here.  If you have these three things competently performed you can have a successful internet business.  The following is a brief discussion about competency in these three areas and how you can master each one.

Most Sought After Product

In order to have a successful internet business you have to offer a product that is most sought after.  You won’t do very well if you offer a product that people don’t want.  Don’t fall into the trap of offering a product because you think it’s cool.  There are two things that you can look at to help you determine if a product is a most sought after product. 

1.        Do you see that a lot of people are searching for that product?  (You can use the Overture Tool to find this out.)

2.       When people are buying you will see a significant amount of marketers who are willing to pay a significant amount of money for traffic for that search term.  Is this what you are seeing with the product you have chosen?  (You can use the Overture tool to figure this out.)

In order to have a successful internet business you have to be careful not to get too hung up on the product.  The product is actually the least important of the three items.  Copywriting and traffic is infinitely more important to your business.  Don’t spend an inordinate amount of time developing a product.  There are thousands of products available online that you can market and earn a percentage as an affiliate.  Searching for products to find a most sought after product should not take very long.  In fact, choosing a product to sell should take a half an hour or less.

Killer Copywriting

To have a successful internet business you have to have killer copywriting.  Once you have chosen a product that people want you need to describe your product.  This will be done in a variety of ways.  One way that you describe your product will be by a sales page that you create on a website.  You may also write small text ads to run on PPC search engines to describe your product.  Another way that you will describe your product is by writing ads similar to PPC ads to enter into affiliate networks.  Finally, you will write articles and resource boxes for those articles as well as signature lines for forums to describe your product.

The main idea is that copywriting is what conveys the message about your product.  Copywriting is simply clever ways of presenting your offer with words.  Sometimes pictures are used and sometimes videos are used but what actually does the selling is the words.  Now that you are an internet marketer you are in the business of words.

Deciding which words to use can be tricky.  If you are a beginner copywriter you have three choices available to you. 

1.        Hire a copywriter.  The good ones are fairly high priced.  They can easily range from $5,000 to $10,000 a sales page.

2.       Get your words scored by copywriting software. 

3.       Fail forward as you learn.  Persistency is what works with this option.

Traffic Traffic Traffic

After you have developed copy that sells, you need drive people to it.  This is called driving traffic on the internet.  If you want to have a successful internet business you need to drive traffic to your site.

There are many ways to get traffic on the internet.  The two ways that come recommended for beginners because they are free are search engine optimization and article submission.  Search engine optimization gets you free traffic when you rank high for search terms associated with your product.  Article submission requires you to write articles.  The articles that you write can get you recognition as well as backlinks to your site.

There are three factors to search engine optimization that you should focus on.  Urls, on page optimization and links to your site.

Choose Domain and URLs that include keywords.  Optimize your sales page using key words.  If you are having trouble with keyword selection or search engine optimization try out The Beginner’s Guide to SEO by Moz.  This guide can be found online.  As far as getting inbound links to your site use article submission.  At the end of each article you should include a resource box that includes a URL that leads back to your sales page.  You should also optimize that resource box.

Conclusion

That’s it in a nutshell.  This is all you need in order to run a successful internet business.  You simply need to choose the right product, the right words for your copy and the right means of generating traffic. 

Good luck in your own efforts to run a successful internet business.

To your success!

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