If you own an online business and you wish to promote your
business for free then online press releases might be your ticket to free
advertising.
Press releases are official statements giving information on
a particular matter that are issued to media companies. You could use this free
medium to your advantage. Press releases
are one of the best ways to promote your company.
Don’t worry about finding material to use in your press
release. Just about any new occurrence with
your company could be news worthy. A new
product release, sales contest winner, company picnic details and more could
qualify as newsworthy.
Coming up with a format for your press release should be
very easy. If you Google search the
words “free template” with the words “press release” you will get pages of
search results that offer free press release templates. Use one of these templates or use your own
coupled with the following seven tips meant to help you write a compelling news
release.
Have a Strong Beginning
Your title and entry sentences in a news article should be
concise and direct. They should include
the five Ws, (who, what, when, where, why) and one H (how) of news
writing. The information that follows the title and
lead sentences should include supporting data.
Make it Media Friendly
Take the time to edit your work. This will make it easier for the media
company to add your entry to their publication with little or no editing or
alterations. Taking the time to edit
your news release will make it easier to add it to publications even if it is
only included in part.
Wear the Reader’s Shoes
Think like your reader.
Make the press release interesting to read. Think would you use your valuable time to
read what you have written.
Think Relevance
Consider if your message is something that would be of benefit
to the reader. If it will benefit the
reader then specifically point out how. Also,
if you want to hold the attention of most readers of press releases the
information has to be news worthy.
Use Real Facts
Use real facts in your press release. Don’t use fabricated data even if it sounds
good. Facts give credence to the press
release. If you have done research and
are using data from other sources be sure to cite them properly. Try very diligently to not use a lot of
filler words and add-ons.
Don’t Forget Your Company Info
At the conclusion of your press release include a short
description of your company. The
description should include the location of your home office, a list of your
products and services and a brief history of your company. Include a description for each of your
companies that the press release includes.
Offer a phone number and an email address for the contact person for
each company.
If you learned anything new from this article then please leave a comment.
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