Wednesday’s Wisdom: If you own an internet based company you are
going to want to join the thousands of website owners that use article
marketing to boost their sales. Don’t
get left behind. Invest the required
time to launch an effective content marketing campaign. Content marketing is the wave of the future
of online marketing.
Articles play a very important part in the success of any internet
based company. As far as product
promotion goes they are the life blood.
They are a driving force of traffic to commercial web sites. If your internet based company is for the
purpose of creating profit then good articles are key. Business owners must include articles in
their campaigns to create credibility for themselves and their product or
service.
Articles are instrumental in creating links to your website
and achieving higher ranking on the search engine result pages. This is important because sites that rank the
highest receive a bigger slice of the traffic flow pie. The more traffic that comes to your website
the more potential for profit to be gained by your internet based company.
As an internet based company your online reputation is very
important so you don’t just want to stuff your site full of weak articles. You want to make sure that your articles are
relevant to your niche and are very helpful.
Also, the articles that you present on your site needs to peak the
interest of site visitors and keep them coming back for more.
Take note that whether you are only displaying your articles
on your site or you are also submitting some of them to outside directories you
need to focus on some aspects that will keep the traffic coming to your site.
The following are three reviews of necessities that will
help you, the owner of an internet based company, get control of your article
marketing and consequently get more traffic to your site.
Keywords and Keyword Phrases
Keywords and keyword phrases must be the center of your
marketing article. Site visitors search
for specific terms. They arrive at your
site because they have typed a keyword or phrase into a search engine.
It is your job to make sure that the content in your website
includes popular keywords and keyword phrases.
An example would be if your internet based company sold auto parts then
you should have the auto parts listed in your articles. Google search the words “keyword tool” to
help you choose popular keywords to write about.
Keyword Density
The keywords and keyword phrases that you choose should be
used throughout your web site content.
Keyword density is important because it is what search engines use to “feel”
their way to your site. If you want your
site to rank high in the search engine results page you should have at least 10
to 15 percent keyword density.
The number of times a keyword or keyword phrase is used in
an article is the keyword density. An
article that is effective will have a keyword density that is neither too high nor
too low. If the keyword density is too
high then the writer will lose the essence of the article and will consequently
turn off the reader and/or the search engines.
On the other hand, a low keyword density may easily be ignored by the
search engines.
Good Article Content
As it has already been stated, it is not to your benefit to
riddle an article with keywords. You
want your article to be considered good reading material. Your article must be entertaining as well as
helpful and not just a list of keywords.
Your article should be well written with no spelling errors and with impeccable
grammar. One of the main ideas of a
marketing article is to get people to trust you so you want to make sure that
your article is well thought out.
If you can, fill your article with facts. Figures and statistics usually resonate well
with people. Use your researching skills
to compile as many facts possible. An
article that is well written will boost your reputation as an expert in your
niche. If your articles are well written
people will believe in you and will begin to trust your products.
Conclusion
Owning an internet based company can be very
profitable. Well written articles that
include well placed keywords and keyword phrases will bring in hoards of
traffic to your website. Hoards of
traffic usually means more profits. If
you are submitting your articles to article directories make sure that you
include a brief description about you and your site along with a link to your
website. People who like your articles
will click on your link and visit your site.
Good luck with your article marketing!
If you learned anything new from this article then please leave a comment.
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