Thursday, July 10, 2014

"Should I Buy Traffic For My Website?"

Attracting traffic to your website is a primary concern of website owners.  Without traffic you will not make money with a website.  This fact alone gives the gnawing feeling that maybe buying traffic is the answer.  Well, I urge you to consider the following before actually moving forward and buying traffic.

Yes, it is true that without traffic you will not be able to sell anything through your website.  However, you still won’t make any money with your site if you buy oodles of traffic and it’s not actually targeted traffic.  So, you might think, then, that the answer would be to buy loads of targeted traffic.  Buying targeted traffic would be a viable answer if it could actually be accomplished at a reasonable price.

Traffic Vendors Often Use Bots, etc.


You want the type of website visitors that are hungry for the information and products that you provide.  Unfortunately, many traffic vendors don’t send that kind of visitor.  Many vendors advertise that they have the wherewithal to be able to collect targeted leads.  However, unfortunately, the claims of many of these companies are a fraudulent.  These companies often use tactics that don’t generate genuine targeted traffic.  Many of them use bots, website redirects, and pop ups to collect their traffic.  These and other methods don’t come close to targeting traffic that you can actually profit from.

Disapproval from Google


Many traffic generating sites use black hat SEO techniques.  You might wonder what that has to do with you since you would not be the one using the unscrupulous techniques.  Know that it would actually have a lot to do with you.  Google could actually penalize your site for working alongside sites that use black hat SEO techniques. 

Often, traffic generator websites buy traffic from link farms that Google has backlisted (backlisting is a penalty assessed by Google.  It results in a page being removed from a search engines index.  This means that even if someone looks for your website they will not be able to find it.)  Participating in link exchanges to get traffic with these types of websites can bring a penalty to your site as well.

You Get What You Pay For


Much of the traffic for sale is very low quality.  You can find traffic that cost $15 and under for 10,000 visitors and $90 and under for 50,000 visitors.  These prices would be ridiculously low if the traffic that you would receive would be targeted and usable.  However, this is not the case.  If you get one of these bought visitors to answer your call to action you would be doing very good.  The reason is that this traffic usually comes from pop unders or pop overs.  Think about it. If it was so easy to get traffic using pop unders or pop overs then the experienced webmasters would be buying millions of these types of visitors.

Go Organic


The best way of getting traffic to your site is to generate traffic the organic way.  That is through search engine optimization (SEO).  It’s free and its results lasts for many years.  You simply need to write your content around your selected keyword words and phrases,   accumulate legitimate back links, use keywords in your headings and subheadings, fill out title tags with keywords and use keywords in your URL. 

Conclusion



Traffic generator websites make it tempting to do business with them.  They offer thousands of visitors per day for very little money.  The downside to this is that the visitors that they send are usually not targeted and most often don’t buy anything from the site.  It is much better in the long run to take the time to optimize your site for search engines.  The good thing about search engine optimization is it does not offend Google so you don’t have to worry about getting penalized for it.  Additionally, if it is done correctly, search engine optimization can get your site placed at the top of search engine results pages, sometimes for many years. 

If you learned anything new from this article then please leave a comment.  


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