Be Who You Are and Say What You Feel

The time to start is now.  Time is too short for regrets especially when one is marketing.  The one way to limit regrets is to be who you are and to say what you really feel.

It is tempting in very competitive markets to “put on” a voice or personality.  We read other peoples material, the blogs and other works of marketing giants, and try to mimic what they do.  Mimicking is fine, in fact it is recommended however you have to learn to mimic without losing your own unique voice. 

Be Who You Are

People want to see who you are.  They are eager to follow the lead of the next marketing giant.  Which could very well be you.  People want to follow people not a company.  So you want to be sure to let you’re your unique voice shine through. 

If you mimic others to the extent that your writing sounds just like them people may recognize the tone and voice of your writing and associate it with the other writer.  The result would be that they think of the other marketer and their brand when they want a product or service that you yourself offer.

Say What You Feel

There is a tendency to write dialogue in a way that you think your readers will want to read.  Doing this often leaves out one very important thing.  It leaves out the way that you feel. 

If you want to write compelling dialogue you have to include your perspective on the subject at hand.  You have to include what you feel about the subject matter.  This means that when you are mimicking the successful marketers you might copy the structure of their writing but use your own opinions and suggestions of the subject matter. 

Too many times I have searched online for information and found several documents that are identical to each other.  It was a real turn off.  People often know when the writing they have found is not unique.  Not only is it a turn off, but if you are not careful in the way that you copy material you could very well accidentally plagiarize.

Conclusion

“Be who you are and say what you feel because those that mind don’t matter and those that matter don’t mind.” Is a famous saying by Dr. Suess.  It is a perfect quote to remember while writing your blog posts or other articles.  Being mindful of this quote while you are writing could very well be the secret weapon that will push the articles that you write to the forefront of your reader’s minds.  It will definitely help you in developing your own unique brand and will cause your readers to have a feeling of familiarity whenever they come across your writings.  Once your readers become familiar with your writings they will begin to know you, like you and trust you.   Once you’ve gained your reader’s trust it will be easier to lead them to buy from you.

Good Luck

If you learned anything new from this article then please leave a comment.