The Domain name that you choose can easily make or break
your website or blog. It is the first
impression of your online presence. It
is what your site/blog visitors will see prior to anything that your site/blog
has to offer. So you want to
thoughtfully choose your domain name.
The following tips are posted to help you develop a domain
name that will not only represent you and/or your business well but will be
easy for online visitors to use.
Don’t Choose a Domain Name That is too Long
When choosing a domain name, don’t choose a domain name that
is more than three words long. Domain
names that are longer than three words are harder for people to remember. Shorter domain names are also easier to fit
onto business cards and advertisements.
Choose Domain Names That Are .Com.
These days, there are all types of extensions that you can
put at the end of your domain name.
There is .net, .biz, .org, .tv, .pro, .me., .cc., .gov, and .info. Even though there is a variety of extensions
offered to you it is best to choose a .com.
Why? It is best to choose a .com
because most people are conditioned to using .com. Using an extension other than .com makes life
difficult for your targeted traffic. So
keep it less problematic for those who want to find your site and use a .com
domain name. Keep in mind however, that
once you buy the .com it might be to your benefit to add the .net and .org,
etc. extensions to your collection to keep your competition from buying them.
Choose a Domain Name That is Easy To Spell
How often do you think your targeted market will visit your
site if they have a difficult time spelling your domain name. Don’t
choose a domain name that requires your targeted traffic to use a spell checker
in order to get it right. Use words that
are easy to spell. Steer away from
domain names that have an “ie” or “ei”
because they are among the words that are most often misspelled. Consider buying additional domain names that are the
misspelling of your chosen domain name.
Don’t Choose a Domain Name That Sounds Like another Business Name or Domain
Don’t pick a name that sounds like another business’
name. Nothing is worse than your phone
ringing off the hook or you receiving thousands of hits on your website because
everyone thinks you are some other business.
Choose a domain name that is unique.
Choose a Domain Name That Fulfills Expectations
The domain name that you choose should give a good idea of
the type of content that you will find on the site. Unlike domain names like Monster.com and
Amazon.com names like Careerbuilder and Photoshop.com lets the site visitor know
the type of information they will find on the site. Domain names that give an idea of site
content require a lot less branding than domain names that leave the web
visitor clueless.
Don’t Choose a Domain Name That Has a Hyphen or a Number
Choosing a domain name that has a hyphen or a number is a
big mistake. It is difficult to express
these types of domain names to others.
The site visitor has to guess whether the number is spelled out or
not and if a hyphen should be used.
Conclusion
Choosing the right domain name is one of the most important
steps in designing your website/blog.
Careful consideration must be given to its composition and the impression it will make. If you already have a domain
name but now realize after reading this post that you will like to change it
you can do so without losing any SEO. If
you are technically savvy you could type into the search engines “change domain
name” and find sites like http://www.webseoanalytics.com/blog/seo-guide-how-to-change-your-domain-name-without-losing-your-rankings/
that walk you through the process. If you
find that you are not able to make the change by yourself then I recommend
hiring one of the online freelancers at odesk.com. I contacted them myself and was told that
there are plenty of freelancers at Odesk that can help with Domain name changes
that keep the current SEO intact.
If you learned anything new from this article then please leave a comment.
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