Monday, June 9, 2014

How To Get Subscribers With Your Blog

Blogging is really tough territory if you are a newbie or newish.  You try your best to add value to industry by spending hours writing unique and compelling content.  You know that if you want to get then you are going to have to give.  So you give and you give and you give some more all to the tune of zero subscribers.  So what’s going to make the difference?  Are you going to spend the rest of your life blogging and getting no results?  Let’s hope not.  The following paragraphs offer some strategies that you can use to begin getting subscribers.

First Impressions Count


One thing that I want to remind you of is that first impressions really count.  They count offline as well as online.  So, what does your visitor see the first time that they visit your blog?  Does the title of your blog leave them clueless?  Do they see a site that looks like it has been done by an amateur because of the flashy fonts and an over-abundance of links?  Are the sides cluttered with ads? 

Consider changing the title of your blog if it does not give a clear idea of what your blog is about.  Make it a title that gives a clear idea of who you are and how your blog can help.  Remove some of the clutter from your blog.  Don’t have more than two self-serving links in the body of any blog post.  This is in addition to the self-serving link that you will add in the PS line at the end of your blog.  Keep the fonts simple and only use a change of color sparingly.  If you have an over-abundance of ads in the side bar remove some of them.  There really should not be more than four to five ads in the sidebar.
 

Who Is Writing The Blog?


Is your blog is missing an “About Me” page?  An “About Me” page is an important part of the blog.  People want to know who they are reading from.  They want to know that there is a real person behind the text.  People attach to people.  They follow people.  They want to know people.  So let your readers know that they are reading from a real person by including an "About Me" page.

Who Is The Blog Written For?


Can the target audience of your blog be easily determined?  Do you have a target audience?  If not then you should choose one immediately.  If you try to write to everyone chances are you will ultimately reach no one.  So don’t be a Jack of all trades and a master of none.  It is no secret that readership increases when readers feel that the text was written just for them.  Spend time determining who you want to write to and tailor your blogs to speak to that audience.  Know what keeps your targeted audience up at night, what their dreams are, what their likes and dislikes are and write accordingly.  Readers return to sites that they feel are written just for them.

Why Should Your Readers Opt-In


You have achieved a major task by getting a reader to your blog.  You have shone through by providing great content and you wish for the reader to opt-in to your email list.  After all, there really is money in the list.

How do you get the reader to make the commitment to receiving email updates that you have posted a new blog post or to receiving your newsletter?  After all, they really could just check your blog from time to time to see if there are any updates.

The way that you get your reader to opt-in to your blog is to offer them a knock em out incentive.  Something that they will sweat bullets about if they do not have it.  Get into your targeted prospects head and figure out what they really want to know and offer it to them in the form of an incentive.

Conclusion



Getting subscribers with your blog takes work.  However, it can be done because there are people who are doing it every day.  If they can do it then so can you.  I have confidence that you can do it.

IIf you learned anything new from this article then please leave a comment.  


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