Announcing: Article Marketing Lives!

I am new to article marketing.  In fact, I came on board after the major Panda and Penguin updates have begun.  So, I was not merrily dancing down the career path of content marketing during the “old days” when you could take one poorly written article and broadcast it to hundreds of article directories and get the backlinks with no penalty.  Well, not to beat a dead horse but those days are over.

 

Is Article Marketing Dead?

In the aftermath of the Panda and Penguin updates you would hear many people ask is article marketing dead.  What I gather from researching what others have to say on the web about the status of article marketing is that article marketing is not dead.  What did die is article spamming. 

What is article spamming?  Article spamming includes but is not limited to the following:

1.       When you submit an article to thousands of directories with just one click.

2.       When you pass off a PLR article as your own work.

3.       When you take another person’s article and publish it as your own work.

4.       When you use article spinning software to transform one article into thousands of “different” articles.

The reason these actions are considered spam activity is because they do not produce content that is different or useful and most people don’t want that kind of content.  If you listen to some of the online videos of Matt Cutts, Google’s webspam expert, you will see that Google wants to see content on the web that adds value and is unique. 

Article Marketing Is Alive and Kicking!

Well, now that we have established what has died, let’s talk about what is alive and kicking.  Article marketing is very much alive.  The article marketing that survived focuses on the following things:

1.       Providing quality:  Make sure that you deliver value with your article.  Give the reader what you promise them in you headlines.  If your headline reads 7 ways to write a good article; then, give a list of 7 ways to write a good article.  Don’t just fill up your page with a bunch of filler and key words and then point to a landing page

2.       Guest posting:  Get brand recognition and high quality backlinks by guest posting on one of the more successful blogs in your niche.  Offer really good articles in exchange for a link back to your blog or website.

3.       Researching keywords thoroughly:  This is to make sure that you are using the best phrases possible in your articles. 

4.       Putting content on your site first:  The best content marketing should start with your own website or blog.  The best that you write should be reserved for your own website.  The next best content should be used as a guest blog offering or an article directory entry.  You want to build up your own site's rankings first. 

Conclusion

Article marketing is still very much alive and is even more vibrant as a result of the new updates.  The updates forces those who do want to participate in article marketing to only add quality articles to the web.  Because of the updates internet users will be able to get the quality experience that Google desires for its users to have. 

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