You Don’t Get Paid To Blog

It is easy to become engulfed in blogging and forget the main reason that we blog.  We must remember that as marketers we blog to add value to industry and to get sales.  These sales could be through a network marketing company, affiliate link, or proceeds from advertising such as pay per click.

Why Do We Want To Add Value To Industry Through Our Blogs?

Content is king.  You can find herds of people, in any industry that is interested in receiving free information.  There are people who spend hours at a time searching the internet to find answers to their questions.  These questions range from how to choose bathroom tile to how to write a press release.  So, you could be a part of any industry and write a successful blog.  You just have to remember that one of the main objectives is to add value to industry.   This means that we who write marketing blogs are obliged to get a good handle on the industry that we belong to and become experts in our field.  We are then to share our expertise through our blogs. (Keep in mind, and I must note, that you don’t have to be an expert in any field before you start blogging.  You start from where you are and as you learn and grow through research and training you share your expertise.  )

What do we get out of sharing our expertise with industry?  We get a lot.  Internet readers frequent blog sites that offer them answers to their questions.  If readers can detect that the information that you offer on your blog is good information they are more likely to opt in to your site, become a lead and then hopefully a sale.  Internet readers are also more likely to click on affiliate links and banners that you have on your site if they feel that the information that you offer is trustworthy.

Why Do We Want To Use Blogging to Make Sales

There are good reasons to use blogging to make sales.  One reason is that blogging is easy.  It is the easiest way to create an online presence.  A second reason is that blogs can be set up with little to no overhead.  Not only can blogs be set up for free to near free they also generate free leads from social websites, search engines, and other blogs.  A third reason is that search engines love blogs.  If blogging is done correctly the blog is updated consistently.  Google loves the addition of the new information. This gives Google a reason to index the blog more regularly.  A fourth reason is that people trust the content of blogs that offer value more than they trust the content found in ads and sales letters.  A fifth reason is that blogs are interactive.  People like the community feel that is created by blog comments.  A final reason to make sales through writing blogs is that Blogging makes use of attraction marketing.  Attraction marketing is one of the most successful business models in existence.  It offers solutions, to a targeted market’s problems, without requiring that they buy first. This increases the trust that the target marketer has with the blogger.  Needless to say that trust is very important when it comes time for the site visitor to click on a link or opt in to the site.

Conclusion

The key to writing successful marketing blogs is to remember the two reasons that we as marketers blog.  The first reason is to offer value to the industry.  Share your expertise with readers without the fear of giving free information.  Readers appreciate free information and they show this appreciation by doing business with you.  This brings us to the second reason why we write marketing blogs.  We write marketing blogs to make sales.  Sure the majority of your blogs should be packed with value and not advertisement, but at the end of each blog there should be a P.S. line with a call to action.  One example of a P.S. line with a call to action is “P.S.  Building your business on a budget?  Click here to find out how.”   Keep in mind that the more people that visit your blog the more sales you will make.  Therefore, you are going to want to instruct readers to share you on Facebook and Twitter.

If you learned anything new from this article then please leave a comment.