Know the Purpose of Internet Marketing and Increase Sales

What Do People Think The Purpose of Internet Marketing is?

If you ask a group of people what is the purpose of internet marketing the answer you receive might be the following:  "The purpose of internet marketing is to sell goods and services by use of the internet."  This is a popular answer.  However, it is an answer that is far from the truth.

What People Want Internet Marketing To Do

Think about it.  Most people who are surfing the internet do not care what you have to say unless it solves their problem(s)  These problems could range from a need to socialize via social media to solving complex math problems.  In other words, you could target a market, spend thousands of dollars on the fanciest marketing programs and even deliver killer content without making one sale if none of that activity involves solving a prospects problem(s).

Consider the following.  How many people buy a drill because they want a drill?  The answer to that question is nearly no one.  Most people don't have a need for a piece of machinery just to have it.  They have a need for a hole.   They consider buying the drill because they have hopes of making a hole.  So if you want to sell the drill you solve the problem.  That is by advertising the types of holes you can deliver.  Remember, the prospect wants you to solve their problem and is more interested in a guarantee that you can deliver a hole than the color, make and model of the drill.

Another thing to consider is the following.  How many people buy a book simply because they want pages with words on them?  The answer to that is not many.  Most people purchase a book because they want the information found within the book to meet their needs.  This could be a need to laugh, cry, or build something.  Therefore an internet marketer will come out better if when advertising a particular book they focus their dialogue on how that book meets a particular need.

Conclusion

So the purpose of internet marketing is not to deliver random sales pitches on the internet.  The purpose of internet marketing is to solve problems using the internet.  Focus your internet advertisements and other dialogue on meeting the needs of your target audience and you should undoubtedly realize an increase in sales.

If you learned anything new from this article then please leave a comment.