Should You Have More Than One Blog

It is common to think that the more blogs you have the more marketing success you will have.  This is not necessarily true.  In fact, when it comes down to writing marketing blogs quality is much better than quantity.

Blogs Might Seem Easy to Write

Writing blogs might seem easy.  After all, it’s all about sharing your own specific expertise with an industry.  You are the author and unless you are writing for someone else anything that you say goes.  Therefore, you might not think that any special writing skills are necessary in order to have a successful blog.  This might lead you to believe that it is hardly important whether you are the author of one blog or ten blogs.

Well, if you are new to writing blogs, and by new I mean that you have been writing blogs for less than a couple of years, you should know that it is very important to begin by focusing on only one blog.  You should know that there are special skills that are needed to be developed in order to churn out a “successful” blog.

One Important Blog Writing Skill

 One of the more important skills necessary to write a successful blog is being able to target a specific market to write to.  It is very ineffective to blindly write to everyone.  Readers have a hard time making a connection with the blog post if it is not written in a way that makes the reader feel that they are the target of the writing.  It is difficult for this to be successfully done for several different blogs because you would have to be able to identify the needs of several different markets.  I am not suggesting that this can’t be done.   I am only suggesting that if you are new it is difficult enough to try and figure out the needs of one target market. 

Another Important Blog Writing Skill

Another important skill that is needed to be developed when writing blogs is converting blog traffic into leads and sales.  Being able to write a blog in a way that encourages a reader to opt in to a site or buy as a result of the advertising on a site is a skill that takes time and practice to develop for one blog.  It would be almost impossible to try and learn to apply these skills to more than one blog at a time.

Conclusion

Having a successful blog takes time and patience.  In fact, many successful bloggers testify to having been at it for at least two years before amassing any real financial success from their blogs.  Many of them became successful through years of trial and error.   If you want to cut down the time that it takes you to learn how to write a successful blog you could always click here and attend the Pro Blog Academy.  This is always an option.  However for now you want to be sure to not become a “Jack of all trades, master of none.”  Become successful at one blog first.  Once you have amassed success with one blog then add another. 

If you learned anything new from this article then please leave a comment.