Why Blogging Is Not Dead

There has been a buzz going through the air since 2006 that blogging is dead.  It has become the consensus among some that instead of blogging people are tweeting, pinning, posting to Tumblr and Reddit and updating Facebook.    Undoubtedly, there are new trends that have entered into the marketplace but that does not mean the tried and the proven, like blogging, is headed out the window.   There are several reasons why blogging is and will continue to be a successful platform.

One Reason Why Blogging Is Not Dead

One reason why blogging is not dead or dying is because people love blogs.  They trust the content in blogs more than they trust the content found in sales letters or advertisements.  People trust blogs because blogs are not totally self-serving.  Most blogs follow the abundance model of marketing.  They give free information that solves problems without requesting that a person opts in or buys first.  The free information that a reader receives when they go to a blog places them at ease.  This makes the visitor more likely to click on the banners and links.  Blogs are often full of the bloggers expertise on a subject.  This makes the blog a good source of information for the reader.

A Second Reason Why Blogging Is Not Dead

A second reason why blogging is not dead or dying and will continue to be a successful platform is that blogs are easy.  They are the simplest way to create an online presence.  The fact that they are very easy to set up and maintain contributes to their popularity.  They can be set up for free and can generate free traffic from social websites, search engines and other blogs.

A Third Reason Why Blogging Is Not Dead

A third reason why blogging is not dead or dying is that Google loves blogs.  One of the reasons why Google loves blogs is that the comments that are left in blogs offer a sense of community.  The more comments that are left the more Google will be in love with that blog.  Another reason why Google loves blogs is that they offer consistency.  Blogs that are updated regularly give updated information to readers and encourages their return to the site.  Blogs that are updated regularly also gives Google a reason to return to the site and index the blog.  Blogs that are indexed more regularly are more likely to be ranked.  It is also worthwhile to mention that blog URLs are among the easiest to be indexed.  A third reason why Google loves blogs is that when blogging is done correctly it solves problems and/or answer questions of web searchers.  This makes it easier for Google to do their job well. 

Conclusion

Sure, the internet is evolving with the introduction of Facebook, Twitter, Pinterest, etc.  Current trends have definitely changed the way many do things.  However, the one thing that we can be sure of is as long as there is the internet there will be a need for good content.  Those whose blogs are substantial and offer good content will survive the current new trends and the trends to come.

If you learned anything new from this article then please leave a comment.