Monday’s Tip of the Week: The days when you could just direct a
prospect to ‘click here’ without offering any incentive are fading fast. Today’s prospect asks “what’s in it for them.” The wise marketer will let it be more than
just their bottom line.
This is a fail proof marketing method. It magnifies your marketing efforts with
whatever you are selling or promoting.
Magnetic Internet Marketing works on the principle of giving before
receiving. It prospers you by offering
more in value than you receive in cash.
The prospects that you come across today are part of the “what’s in it
for me” wave. They want to know that
there will be an increase for them before they will interact with you. Magnetic internet marketing will fill that criteria.
What Is Magnetic Internet Marketing?
Magnetic internet marketing wins the consumer by offering
them something of value first. It is
unlike ezine classified advertising and solo ads that try to close the deal
with one swoop by trying to drive the consumer to a website. Instead, it offers the prospect something
that they can’t refuse.
Consider the following examples of non magnetic internet
marketing:
1.
“Catch
the Buzz-Discover Revolutionary Health and Wealth”
2.
“As seen on TV Superfood is now yours to use and
make $$ with”
These are not the best of ads but they are meant to give you
an idea of what non magnetic internet marketing looks like. Don’t misunderstand. This kind of marketing does work. However, it only yields a trickle of results
compared to the massive results that come about when you use magnetic internet
marketing.
A major problem with the ads that I have displayed is they
attempt to excite the prospect and to get them to ‘click here’ without offering
them something in return that could really get them motivated.
Consider changing those ads to magnetic internet marketing
ads. See the following example:
“Did you know Free Radicals Accelerate Aging
and Cause Cancer?
Discover everything you NEED to know about the
massive damage
They cause, & the most essential
antioxidants needed to fight them.
Learn little known secrets of health,
anti-aging and disease
Prevention in this free e-course” ‘click here’
This ad is now magnetic because you are no longer trying to immediately
‘make the sale’ or drive your prospect to your website. Your prospect now feels driven to get into
contact with you. They now become your
lead.
They are interested in the valuable information that you
have to offer. They feel as though they
are now benefitting from the many autoresponder messages that you send
them. The valuable free information that
you send them gives them the feeling that they know you. They may even like you at this point. They definitely will trust you more because
they now see you as a valuable source of information. They are now more likely to do business with
you.
Magnetic Internet Marketing Works with Every Niche
You can use magnetic internet marketing with any type of
business or niche category. Take the
time to put together content, from within your niche, that would be helpful to
your readers. Give them something of
value to subscribe to. Make it your
business to provide answers to their problems.
Conclusion
Magnetic Internet Marketing is easy to incorporate into your
business model. Instead of publishing
ads that put what you want the prospect to do first start publishing ads that first
answers your prospects pressing questions first and displays a soft closing
line secondly. Your prospect will begin
to like you because of the free information that you would be offering
them. Once they like you it will be
easier to direct them to buy from you.
Good luck with your magnetic internet marketing. To your success!
If you learned anything new from this article then please leave a comment.
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