Monday’s Tip for the Week: Before spending oodles of dollars on marketing
ploys to generate traffic try the free methods.
Article marketing is a good place to start.
Internet marketers try desperately each day to find new,
cost effective and innovative ways to drive traffic to a website. The most commonly used methods include search
engine optimization (SEO), directory submissions, purchased links and pay per
click (PPC). Common companies used for
pay per click campaigns include Overture and Google Adwords.
Generating Traffic to Your Site Can Be Expensive
Generating online traffic can be expensive yet it has become an accepted cost of doing business online for some.
So much so that there are internet marketers who have spent their last
dollar trying to generate traffic. Many
of those who unfortunately spent their last dollar on marketing to get traffic
would have rather had gotten the following information before taking the path
that they took.
Generating Traffic to Your Site Can Be Free
Generating traffic is easy and often free. SEO is free and very effective but you also
need to get organic backlinks. This
means to have others include in their website or blog a link back to your
site. You want the link back to your
site to be relevant. Relevant backlinks are
what search engines now value over purchased links and general links. I can almost hear your mind asking “How do you
accumulate relevant backlinks?”
How to Get Back Links for Free
You have two options to generate relevant backlinks. One way is to solicit other site owners that
own sites in your niche and ask them to place a link onto their site that leads
back to yours. Another way is to have
those site owners come to you and ask permission to place your link on their
site for free. This means without a fee
or the requirement that a reciprocal link be put on your site. One way links are far more valuable than reciprocal
links.
I’m going to step out on a limb here and say that you would
much rather have other site owners come to you.
To get this done you should use a good article submission program. The one that I suggest is
EzineArticles.com. A good article
submission program will allow your article, which would contain a link back to
your site in the bio box, to be submitted to general and specific knowledge website
article database directories.
What This Means for You
How this works to your benefit is that other webmasters, who
are in need of new content for their websites, go to article directories and
use new content submitted by people like yourself. When they publish your article it is part of
the publishing agreement of most article directories, including EzineArticles,
that the link back to your site stays intact.
Not only will others who go to their websites have the chance to click
on your link and arrive at your site, you would have generated a much valued organic
backlink to your site.
If you learned anything new from this article then please leave a comment.
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