5 Senseless Autoresponder Tricks to Avoid

You will unfortunately find that there are autoresponder tricks that are done that just should not be done.  These tricks are probably not done on purpose.  Nevertheless they are done.  This article addresses some of these tricks. 

Don't Take Messages Way Off Target

The first autoresponder trick that is done, that should not be done, is to take messages way off target.  There are people who actually think that because they have an audience they can talk about whatever they want.  They rant about religion, politics, sex, etc.  You should keep the targeted prospect in mind at all times when composing your messages.  Whichever topic you marketed when your reader opted in is the topic that your messages to that reader should center around.  Now, there is a certain principle that states at some point your prospect is going to want to know you a little personally.  So, there is a time to tell a little bit about your story and some of the things that you do.  However, this is not for autoresponder messages.  The reason is because when a reader gets the first couple of messages they are thinking do I really want to buy something from the sender.  If you can’t stay on topic the reader may subconsciously think that you are too scatter brained or too interested in your own personal needs to actually give good customer care.

Misplaced Humor

The second autoresponder trick that is done, that should not be done, is misplaced humor.  Humor can be like a land mine.  It takes more than just being a funny person to pull off humor in sales correspondence.  You have to know how to use humor in sales.  The problem with humor is that most humor has to do with some sort of bias.  You will easily find that what one person finds funny may not be funny to another person.  When you use humor you run the risk of someone who may have otherwise done business with you unsubscribing simply because they found your joke offensive.  Now don’t get me wrong.  You don’t have to stay so straight faced that you are boring.  The two types of humor that work well when sending autoresponder messages is 1. When you can be humorous about yourself; or 2. When you can be a little humorous about the problem (not the victim). 

 

Don't Send Pushy Sales Pitches in Place of Value

The third autoresponder trick that is done, that should not be done, is sending pushy sales pitches instead of sending the free valuable information that you promised the reader. It is understandable that you would want to push a sale because you put a lot of time and effort into getting the reader to the place where they are accepting follow-up messages from you.  However, your reader has not been knee deep in the process as you have been.  They are just getting to know you through the messages that you send.  So you want to take it easy on them.  You have to put yourself in the reader’s shoes and see things from their perspective not yours.  You have to make sure that you give them the information that you promised them and subtly introduce sales dialogue.

Don't Be Boring

The fourth autoresponder trick that is done, that should not be done, is to be boring.  You want to keep the dialogue with your reader interesting.  You want to talk about what is exciting about the topic.  You could also talk about solutions, possibilities, and problems.  To quote from The Copywriter’s Guild “There are no boring topics there are just boring writers.” 

Don't Be Hard to Understand

The fifth autoresponder trick that is done, that should not be done, is being hard to understand.  This is really tough to steer away from as the writer because of the time and the effort that is spent to become well versed about a topic that you are writing about.  It is easy to forget that you did not always know all of the big words and the fancy concepts.  You have to try to remember that you may need to “dumb it down” in order for your reader to understand what you have written.  You really are going to want to simplify what you are writing for the reader because the amount of money that you make varies with your readers ability to understand what you have written.  The harder the text is for the reader to understand the less money you will make.

The facts used to compose this blog were taken via The Copywriter's Guild.

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