10 Super Magic Marketing Words

Words are powerful.  They can be used to convey ideas and control emotions.  They have been the cause of success and the catalyst for ruin. 

Successful marketers who participate in online marketing use the written word to make hundreds of thousands of dollars every year.  Those that have learned to become skilled word smiths and copy writers can write their own ticket anywhere in the world.  If this is a skill that you wish to learn I wish you the most success.  Keep in mind, however, that it is a skill that is not often perfected overnight.  Sometimes it takes months to get the hang of it.  Nevertheless, I want you to do well and will give you a head start.  There are 10 magic words that I will share with you that will help you in your marketing campaigns.  Use these words in headlines, your articles, your blogs, your ads, etc.  These words are known to bring about an increase in productivity of ads, landing pages, etc. 

The 10 Magic Marketing Words and Email Marketing

A word of caution.  Be careful using the 10 magic words in email marketing because they might trigger spam filters.  This is usually because spammers also use the magic words.  Be mindful that what works well in landing pages and other copy might not work too well with email because it might not be able to make it through the filters.  If you are going to use the magic words in your emails then I suggest that you go to Google search page and type in “free spam score checker.”  The search results should include some free spam score checker software.  Be diligent in using this software to find out if the language that you wish to use in an email is indeed safe to use.  Aweber has a wonderful spam score checker.  Their spam score checker actually gives you a score as well as gives you the information you need to pass your emails through the spam filters.  Ideally, if you are not sending spam you should not have to worry about using a spam score checker.  However, in the real world, spammers use the same language as legitimate marketers making it difficult for those who wish to market legitimately.  So definitely use the spam score checker.  Now let’s get back to the magic words. 

10 Magic Marketing Words

The first word that I will share with you is free.  Google defines free as “without cost or payment” This is a word that grabs just about everybody’s attention.  People love to get something of value without having to pay for it.

The second word(s) that I will share with you is the word(s) you and yours.  Google defines the word you as a word “used to refer to a person or people that the speaker is addressing.”  Using the word you makes the reader think that you are speaking directly to them.  It creates a powerful subconscious connection between the reader and you

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The third word that I will share with you is announcing.  Google defines the word announce “as to make a public and typically formal declaration about a fact occurrence or intention.”

The fourth word that I will share with you is introducing.  Google defines the word introduce as to “bring (something especially a product a measure or concept) into use or operation for the first time."

The fifth word is new.  Google defines new as “not existing before, made, introduced or discovered recently or now for the first time."

The third, fourth, and fifth words are known as news words.  They all imply events that are now happening that were not happening previously.  These words are good for headlines and sub headlines.  They are also good in Adwords ads.  Use the word new in article titles.  People don’t get tired of these words.  These words are very powerful.

The sixth word is secrets.  Google defines secret as “not known or seen or not meant to be known or seen by others.” You, as a marketer, have a wealth of information that your readers probably don’t have.  This information is currently a secret from them and you can share this information as secrets.  Your prospect wants to be in on your secrets as much as you want the opportunity to share them.  Using the word secret(s) increases the perceived value of the information.  The prospects will definitely become curious if you use the word secret(s).

The seventh word(s) is how to.  Google defines how to as “providing detailed and practical advice.”  People like how to articles and books.  People want to know how to do things.  At one time there were 7500 how to books that you could buy.  Writing an article or an Adwords ad starting with the words “how to” is very powerful.  Take for example you are advertising prize winning roses.  Your book could be entitled “Prize winning roses” or “How to Grow Prize Winning Roses” Which one do you think would interest the gardener more?

The eighth word(s) is guarantee, guaranteed.  Google defines guarantee as “a formal promise or assurance (typically in writing) that certain conditions will be fulfilled especially that a product will be repaired or replaced if not of a specified quality or durability.”  People have a heightened level of vulnerability when they are buying something.  This is especially true if they are buying online.  Having a guarantee makes them feel a lot safer.

The ninth word(s) is magic and magical.  Google defines magic as “the power of apparently influencing the course of events by using mysterious or supernatural forces."  These are two very good words to use if you want to give a feeling of wonder about how something will happen.  It also gives a feeling that a desired result will happen with little or no effort.  People love magic.

 

The tenth word is easy.  Google defines easy as “achieved without great effort.  Presenting few difficulties.”  This is a word that lets your prospect know how much easier their life will be if they use your product or service.

The facts used to compose this blog were taken via The Copywriter's Guild.

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